![]() I needed someone I trusted, respected and admired, so I began to use my social media to track this person down," explained Liakatas. "I knew in order to accomplish something big with Rodan + Fields, I would need a power partner. Joining her recently in this elite status at Rodan + Fields is her business partner Megan Celba Thomas, who Liakatas actively recruited to join her in selling Rodan + Fields in 2013. Keeping this in mind, Liakatas gradually grew her Rodan + Fields business since she first began as a consultant - the term Rodan + Field uses to refer to their sales reps - from 2011 to today, where she now drives to playdates and business meetings in a shiny new Lexus, a reward given to those consultants on the Rodan + Fields team who meet specific sales volume goals. Read the stories of millennial entrepreneurs who ditched the typical career path for more fulfilling, impassioned work. ![]() My time with my then 2 year old son was negotiable and it tormented me to miss out on all of the precious things I was not there to witness," explained Liakatas. ![]() The developers, builders and housing market owned it. "Although I owned my own business, I didn't own my time. Lindsay Liakatas, a Rodan + Field's Consultant based in the Chicago area, is among those who was attracted to this flexible, community minded business model. An Interior Designer by trade, Liakatas started her Rodan + Fields business in 2011 alongside her already busy schedule of designing model homes. Having been raised by a single professional mother, Lindsay recognized the personal sacrifices and professional limitations she would inevitably endure as a career woman and mother in traditional business and believed that with Rodan + Fields, she could find the flexibility and financial comfort she was aiming for. Fields, who Forbes recognized in 2015 as two of the most successful, self-made women in the United States. This new model of distribution would later be coined "community commerce" by the doctors, referring to the "demographic trends of the decline in department store foot traffic, the rise of social media, the emergence of the entrepreneurial economy, and the growing interest in anti-aging products and prevention among twenty and thirty something year olds," as explained by Dr. This method, we know, had to be one that gave the sales commission to the people who loved and recommended our products while preserving the consultative one-on-one experience found in department stores," shares Dr. Recognizing that word of mouth - not the advertising or marketing programs of the stores - accounted for our growing customer base, we decided to create an alternative method of distribution. While our brand was successful in the department store channel, our vision for Rodan + Fields was much bigger. Specifically, Rodan + Fields was sold in department stores - but the Doctors quickly realized this was not the best avenue for their brand to capture more customer attention and ultimately, gain stronger success. ![]() Unlike Proactiv, which was sold primarily via infomercials, Rodan + Fields was first introduced to customers similar to how most skincare lines are, via traditional brick and mortar retailers. (PHOTO CREDIT: Megan Celba Thomas)ĭeveloped in 2002 by two Stanford trained dermatologists, Katie Rodan and Kathy Fields, Rodan + Fields follows the success of their first product line, Proactiv, which has since been sold from the Doctors so that they can focus solely on Rodan + Fields. In 2015, Rodan + Fields reported a net revenue of $626.9 million. Since 2013, Thomas and Liakatas have worked together to grow their respective Rodan + Fields consultant businesses, the term used by Rodan + Fields to identify their sales reps. Megan Celba Thomas (L) and Lindsay Liakatas (R) celebrate Thomas earning a Lexus car as part of the.
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